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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (3rd Edition) (2014) by Geoffrey A Moore [Dr Soc]

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  Geoffrey A. Moore, "Crossing the Chasm:
Marketing and Selling Disruptive Products to Mainstream Customers (3rd Edition)“ 
  English | ISBN:
0062292986 | 2014 | 288 pages | PDF | 3 MB
  
  The bible for bringing cutting-edge products to larger
markets—now revised and updated with new insights into the realities of high-tech marketing
  
  In
Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with
innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between
the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being
first, the early majority waits until they know that the technology actually offers improvements in productivity. The
challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

  
  This third edition brings Moore's classic work up to date with dozens of new examples of successes and
failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also
includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his
Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for
high-tech consumer markets.
  
  
  
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